Privacy Policy

Last updated: 17.03.2026

1. Introduction

Welcome to Alpha Auto Valets (“we”, “our”, or “us”).

We are committed to protecting your personal data and respecting your privacy in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

This Privacy Policy explains how we collect, use, and protect your personal information when you contact us or book our mobile vehicle valeting and detailing services.

2. Data Controller

Business Name: Alpha Auto Valets

Business Type: Sole Trader

Contact Email: info@alphaautovalets.co.uk

Operating Area: England, United Kingdom

Alpha Auto Valets is the data controller responsible for your personal data.

3. Personal Data We Collect

We may collect the following information when you contact or book with us via phone or social media:

• Full name
• Phone number
• Email address (if provided)
• Service address/location
• Vehicle details (make, model, registration, condition notes)
• Booking and appointment details
• Payment confirmation details relating to deposits

We do not intentionally collect sensitive personal data.

4. How We Collect Your Data

We collect information when you:

• Message us via social media platforms (e.g. Instagram or Facebook)
• Call or text us
• Book a service directly with us
• Provide information needed to complete a booking

5. How We Use Your Information

We use your personal data to:

• Respond to enquiries
• Arrange and manage bookings
• Provide mobile valeting and detailing services
• Confirm appointments
• Receive and record deposits via bank transfer
• Maintain business records for accounting and legal purposes
• Communicate regarding your service

We do not sell or rent your personal data.

6. Legal Basis for Processing

Under UK GDPR, we rely on:

• Contractual necessity — to provide services you request
• Legitimate interests — to operate and manage our business efficiently
• Legal obligations — for tax, accounting, and record-keeping requirements

7. Payments and Deposits

Deposits are taken via bank transfer.

We only retain payment information necessary to confirm receipt of payment. Full banking credentials are not stored by us beyond standard transaction records required for accounting purposes.

8. Sharing Your Data

We only share personal data where necessary, including with:

• Accounting or bookkeeping services
• Legal or regulatory authorities if required by law

We do not share your data for marketing purposes with third parties.

9. Data Retention

We keep personal data only for as long as necessary:

• Customer and financial records: up to 6 years (HMRC requirements)
• Enquiries that do not result in a booking: up to 12 months

Data is securely deleted when no longer required.

10. Data Security

We take reasonable steps to protect your personal information, including:

• Secure devices and password protection
• Limiting access to customer information
• Secure handling of communications

11. Your Rights

Under UK GDPR, you have the right to:

• Request access to your personal data
• Request correction of inaccurate data
• Request deletion of your data (where legally permitted)
• Object to or restrict processing
• Withdraw consent where applicable

To exercise your rights, contact: info@alphaautovalets.co.uk

12. Complaints

If you believe your data has been handled improperly, you may contact:

Information Commissioner’s Office (ICO)

https://www.ico.org.uk

Telephone: 0303 123 1113

We encourage you to contact us first so we can resolve any concerns.

13. Third-Party Platforms

Customers may contact us through third-party social media platforms. These platforms have their own privacy policies, and we are not responsible for how they handle your data.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any updates will be posted on this page with a revised “Last updated” date.